Sunday, 13 July 2014

What is intertextuality?

John Stuart: modern media "incorporates, raids and reconstructs"


Julia Kriseva: "any text is the absorption and transformation of another"


The concept of borrowing from, modifing and recycling other media texts to create a new text is known as intertextuality.

An example of this is in Lady Gaga's music promo paparazzi which features newspaper articles and headlines which reference's the printed media 



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