didgi pack analysis

 

his is the album cover for the Gorillaz – Demon Days. The first thing that catches your eye is the cartoon versions of the band members which stand out from the clear cut background. The cartoon characters are also included in some of these albums music videos which means people who have watched the video can instantly recognise the art work and know who the album is by. But on the other hand there is still text on the bottom and tom which connotes that the Gorillaz band identity is not yet strong enough to have no text at all.

The lead singer for the Gorillaz is Damon Albarn who is also the lead singer for blur. I feel that this album cover has links to blurs album ‘The Best Of’ because although the colour scheme is different there is a clear link between the cartoon representations of the band members.

 

The genre of the band, indie rock/ alternative hip hop/ electronica is very clearly shown by the cartoons colour scheme of the album cover. The colours used for the cartoon characters are fairly dark and sharp which shows that they have been made on the computer instead of being hand drawn. This again in comparison to Blurs album cover differentiates the two bands identities.

By having the band members look to the right, I feel it connotes that they are not concerned about what’s going on in front of them but are more focused on what they believe in. In comparison to the Blur album cover which connotes that they are a fun band that want you to buy there album, the Gorillaz seem like they don’t care whether or not you but there album because they made it for themselves.