Question 3.

3. What have you learnt from your audience feedback?

Whilst planning and producing our music video we relied heavily on audience feedback in order to develop our ideas and to make sure that it met the demands and expectations of our target audience.

Whilst carrying out planning we put together a focus group of mixed gender 16-18 year olds, our target audience. During this focus group we asked them questions about the indie rock genre and our chosen band.

First of all we asked them what they thought of our song. By asking this it helped us to generate ideas for our music video based on their interpretations which was important because we wanted our music video to appeal to them. The general reaction of the song was that they liked it but some of the focus group thought it was reparative and the lyrics didn’t grab them at first. This told us that in order to get our video out there it needed to be very creative and eye catching as well as appealing to our target audience.

Next we described our concept to them and gave examples of ideas we have had and how they link to other similar styles of music. Overall they liked the idea of the lights on the floor, like the Ikea advert and the split screen idea. This has told us that creative thinking and simple yet effective camera shots and editing effects will appeal to our target audience.

We also asked them what they expected an indie rock band to dress, what setting they would place them in and what would be the stereotypical audience member watching them play. So age, dress sense, hobbies etc. we found that the most common answer was that indie bands wear black skinny jeans, with white/graphic t-shirts and leather jackets, overall a fairly rough look. We also found that the stereotypical audience member would be between the ages of 16-19 and would most probably be in education. This told us that in order to make our product appeal to this market we needed to look at bands that appeal to this target audience and analyse what they have done.

During the planning and production of the ancillary tasks we constantly fed back of each other and got feedback from friends that we felt were best suited to represent our target market. This helped us to decipher both the good and bad parts of our Digi Pack and magazine advert and adapt accordingly. We also did this with our music promo which helped us to achieve, I feel, a professional product.

In addition to this we felt that in order to get much better feedback we would use social networking sites and online questionnaires. By doing this it helped us to get a lot more opinions on all three of our product which helped to make them the best they could be.