classical narrative structure follows a particular structure
synaesthesia " a condition in which one type of simulation evokes the sensation of another, as when the hearing of a sound produces the visualization of colour. "
narrative in music promos
we automatically look for a beginning, middle and an end in a narrative, however in a song it can sometimes not run to how we think it will. In songs the narrative rarely is completed and is fragmented
Andrew Goodwin suggests that music promos can interpret/ use the meanings created in the some lyric in one of the following ways:
illustration: the promo illiterates the idea/ narrative in the song lyrics, which means that it follows the same idea that the song is portraying.
amplification: uses a key idea/ image from h lyrics and develops into a concept within the promo. a link remains between the lyric and the promo
disjuncture; the promo bears no resemblance to the lyric or its meaning, abstract, often seen as unconventional, arty videos, creates a new range of meanings for the song.
Ollie - this isn't good enough. You haven't spent sufficient time on your blog. There are posts missing and what you have is poor.
ReplyDeleteYou need to :
1 Add detailed posts to show your knowledge of: the conventions of a promo, history of music promo, use of intertextuality, illustration / amplificiation / disjuncture in promos.
2 improve posts that are there - they lack detail and are only text based. Look at Matt Bostock's blog to see how it should be done: www.matthewbostockadvancedproduction.blogspot.co.uk
At present this is not completed and of suitable quality - it is not of a pass standard.